2026 National Products Fair Targets 60 Billion Naira Investment Drive to Boost Made-in-Nigeria Exports

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2026 National Products Fair Targets 60 Billion Naira Investment Drive to Boost Made-in-Nigeria Exports

Nigeria is set to deepen its industrial and export push through the 2026 National Products Fair, a flagship initiative led by the Made in Nigeria Project Office. The programme is designed to accelerate local production, expand non-oil exports, and position Nigerian-made goods more competitively in global markets, with an investment target exceeding ₦50 billion.

The initiative reflects a broader national strategy to transition from import dependence to a production-led economy anchored on manufacturing, agriculture, and creative industries.

Main Event Set for Umuahia in September 2026

The central event, the National Products Fair, is scheduled to take place from September 21–25, 2026, at the International Conference Centre in Umuahia, Abia State.

The fair is expected to attract policymakers, investors, exporters, and entrepreneurs from across Nigeria and international markets, serving as a major platform for business matchmaking and trade promotion.

Europe and Asia Expansion Strategy

Beyond the domestic exhibition, the programme includes international editions aimed at expanding Nigeria’s export footprint:

  • Europe Edition (2026): Showcasing Nigerian fashion, shea butter, processed foods, and lifestyle products in European markets
  • Asia Outreach Exhibitions: Designed to connect Nigerian SMEs with buyers, distributors, and manufacturing partners across Asia

These global exhibitions are intended to strengthen Nigeria’s presence in international value chains and diversify export destinations.

Priority Sectors for Growth

The 2026 National Products Fair will spotlight key high-potential sectors, including:

  • Agriculture and agro-processing
  • Fashion and textiles
  • Technology and digital innovation
  • Beauty and personal care
  • Handicrafts and cultural exports
  • Creative economy industries

These sectors are central to Nigeria’s non-oil diversification agenda and are seen as critical drivers of inclusive economic growth.

Empowering Youth and Women Entrepreneurs

A major feature of the initiative is its focus on inclusivity. Over 1,000 youth and women entrepreneurs are expected to participate in exhibitions, training sessions, and investment engagement programmes.

Activities will include:

  • Investment roundtables with local and foreign investors
  • Export readiness masterclasses
  • Business development workshops
  • Product branding and packaging training

This approach aims to strengthen the competitiveness of small and medium-scale enterprises (SMEs) in global markets.

Broader Trade Fair Ecosystem in 2025–2026

The National Products Fair is part of a wider ecosystem of trade and industrial exhibitions shaping Nigeria’s economic landscape. Other notable events include:

  • Lagos International Trade Fair 2025: November 21–30, 2025, at the Lagos International Trade Fair Complex, focusing on digital trade and industrial growth
  • Choose Nigeria Products Fair & Expo 2026: January 20–22, 2026, in Casablanca, Morocco, promoting Nigerian exports in North Africa
  • NBC Trade Fair Lagos Mainland 2025: Held at Whitestone Event Center, Ikeja, supporting local enterprise visibility

These events collectively aim to strengthen Nigeria’s industrial base and export competitiveness.

Strengthening Nigeria’s Production Identity

The Made in Nigeria Project Office has positioned these fairs as strategic platforms for repositioning Nigerian products in global markets. The focus is not only on trade but also on building strong national brands capable of competing internationally.

By linking local production capacity with global demand opportunities, the initiative seeks to redefine Nigeria’s economic identity as a manufacturing and export-driven economy.

Conclusion: Building a Production-Led Economy

The 2026 National Products Fair represents a significant step in Nigeria’s ongoing industrial transformation agenda. With targeted investment facilitation, international market expansion, and SME empowerment, the initiative aims to unlock new growth pathways for the economy.

If successfully executed, the programme could become a cornerstone in Nigeria’s effort to scale non-oil exports, attract foreign investment, and build a resilient, production-oriented economy anchored on the principles of the Made in Nigeria Project Office.

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