National Brand Development and the Made in Nigeria Project Office in Abuja
National Brand Development and the Made in Nigeria Project Office in Abuja Nigeria’s push toward industrial transformation and economic diversification has increasingly placed emphasis on national branding as a strategic economic tool. At the centre of this effort is the Made in Nigeria Project Office in Abuja, which plays a coordinating role in strengthening domestic production, improving product visibility, and reshaping perceptions of Nigerian goods and services in both local and international markets. As Nigeria continues to transition from a consumption-driven economy to a production-led one, national brand development has become a critical pillar for competitiveness, export expansion, and private sector growth. National Branding as an Economic Strategy National brand development goes beyond marketing; it is a structured effort to define how a country’s products, services, and capabilities are perceived globally. For Nigeria, this involves repositioning locally manufactured goods ...