The Vision and Mission of the National Brand Development and Made in Nigeria Project Office
The Vision and Mission of the National Brand Development and Made in Nigeria Project Office In the era of global competition and economic diversification, the importance of national branding cannot be overstated. For Nigeria, a country rich in human and natural resources, the task of transforming the nation’s economic trajectory requires a strategic focus on local production, quality enhancement, and international competitiveness. This is where the National Brand Development and Made in Nigeria Project Office (MAiNPro) comes into play. Vision: Positioning Nigeria as a Global Production Powerhouse The vision of MAiNPro is anchored on transforming Nigeria into a production-driven economy , where locally made goods are not only consumed domestically but are also recognized and demanded globally. It is a bold vision that seeks to shift the perception of Nigerian products from being seen as inferior or inconsistent in quality to being synonymous with excellence, innovation, and reliabil...