Strengthening Nigeria’s Brand Integrity and Product Traceability: National Labeling, Counterfeit Checks, and Enforcement by the Made in Nigeria Project Office
Strengthening Nigeria’s Brand Integrity and Product Traceability: National Labeling, Counterfeit Checks, and Enforcement by the Made in Nigeria Project Office The Made in Nigeria Project Office is at the forefront of promoting local manufacturing, safeguarding national brands, and ensuring consumer trust through robust labeling, counterfeit detection, and brand surveillance programs . These initiatives are critical to protecting Nigerian industries, curbing illicit trade, and fostering a globally competitive market for authentic local products. National Labeling System: Authenticity at a Glance A cornerstone of the project office’s efforts is the National Labeling System (NLS) , designed to: Verify the authenticity of locally produced goods Standardize brand identification across sectors Make it easy for consumers to distinguish genuine “Made in Nigeria” products from counterfeits The NLS incorporates secure QR codes, holographic seals, and digital authentication marker...