Choose Nigeria Product Fair 2026 by National Brand Development and Made in Nigeria Project Office, Abuja
Choose Nigeria Product Fair 2026 by National Brand Development and Made in Nigeria Project Office, Abuja - Building a National Brand for Development, Investment, Innovation, Technology Transfer, and Global Bilateral Trade Partnership
Introduction: A New Chapter in Nigeria’s National Brand Vision
Nigeria is stepping boldly onto the global stage with the Choose Nigeria Product Fair 2026, an international showcase organized by the National Brand Development and Made in Nigeria Project Office, Abuja, under the Office of the Secretary to the Government of the Federation (OSGF).
This landmark initiative represents more than an exhibition, it is a national movement to redefine Nigeria’s global image, promote local production, attract investment, and foster sustainable trade partnerships across continents.
With the theme “Building a National Brand for Development, Investment, Innovation, Technology Transfer, and Global Bilateral Trade Partnership,” the 2026 edition aims to connect Nigeria’s industries, innovators, and entrepreneurs with global partners eager to collaborate, invest, and grow.
Nigeria’s National Brand: From Vision to Global Strategy
The National Brand Development and Made in Nigeria Project (NBD–MINP) is a statutory national program created to reposition Nigeria as a production-driven, innovation-oriented, and export-competitive economy.
Operating from Abuja under the OSGF, the Project Office is led by Hon. Nwabueze Buchi George (LLB, LLM, FME), the National Coordinator and Executive Director, whose leadership has steered the “Made in Nigeria” vision into a structured, internationally recognized brand development framework.
Its objectives go beyond trade promotion — the initiative is building a strong national identity that connects economic development with national pride.
The Choose Nigeria Product Fair 2026 - A Platform for Global Engagement
Purpose and Objectives
The Choose Nigeria Product Fair 2026 serves as a platform for:
-
Promoting Nigerian-made goods and services to international markets.
-
Attracting foreign direct investment into Nigeria’s productive sectors.
-
Facilitating technology transfer and industrial partnerships.
-
Strengthening global trade cooperation through bilateral and multilateral engagements.
-
Showcasing Nigeria’s innovation, creativity, and entrepreneurial excellence.
This fair aligns perfectly with the National Brand Development agenda, presenting Nigeria not just as an investment destination, but as a credible, competent, and creative economic partner on the world stage.
From “Made in Nigeria” to “Choose Nigeria” — A Shift in National Mindset
Beyond Production - Towards Perception
The “Made in Nigeria” campaign began as a movement to encourage citizens to support locally manufactured goods. Today, under the National Brand Development framework, it has evolved into “Choose Nigeria”, a holistic identity and policy-driven brand that highlights Nigeria’s industrial capacity, innovation potential, and international competitiveness.
National Pride Meets Global Standards
By integrating quality assurance, brand development, and export readiness into one platform, “Choose Nigeria” redefines what it means to buy, produce, and invest in Nigeria. It encourages not just patronage, but preference, urging global stakeholders to choose Nigeria as a brand of excellence.
Core Focus Areas of the 2026 Fair
1. Industrialization and Local Manufacturing
Highlighting Nigeria’s manufacturing sectors — from textiles, construction materials, and consumer goods to agro-processing and industrial equipment — the fair will showcase how Nigerian industries are evolving to meet international demand.
2. Technology and Innovation
The event will feature innovators, startups, and digital enterprises presenting breakthrough solutions in Fintech, automation, energy, and trade logistics. The goal is to connect Nigeria’s vibrant tech ecosystem with global investors and technology partners.
3. Agriculture and Agro-Exports
Agribusiness remains one of Nigeria’s strongest sectors. The fair will promote export-ready agricultural products and technologies for value addition, post-harvest management, and cross-border agritrade.
4. Trade, Bilateral Partnerships, and Diplomacy
Through B2B, B2G, and G2G sessions, the fair will strengthen Nigeria’s relationships with partner nations, expanding global trade cooperation and encouraging joint ventures that create jobs and technology exchange.
5. Creative Economy and Cultural Branding
Fashion, art, design, film, and music will also take center stage, showcasing Nigeria’s creative industries as part of the country’s national brand identity and soft-power diplomacy.
Why “Choose Nigeria” Is a Global Call to Action
The Choose Nigeria Product Fair 2026 invites the world to see Nigeria not just as a market, but as a strategic partner for development, a nation with ideas, industries, and people capable of competing globally.
This campaign aligns with Nigeria’s economic diversification goals, focusing on:
-
Export expansion and industrial competitiveness.
-
Technology-driven productivity and innovation.
-
Job creation and youth empowerment.
-
Sustainable and inclusive economic diplomacy.
Empowering Youth, Entrepreneurs, and SMEs
At the heart of the National Brand Development and Made in Nigeria Project is youth participation.
The 2026 Product Fair will feature:
-
Youth entrepreneurship programs.
-
Startup exhibitions and innovation bootcamps.
-
SME training on export readiness and brand visibility.
By empowering young Nigerians to innovate, produce, and compete globally, “Choose Nigeria” becomes more than a policy, it becomes a generational movement.
Technology Transfer and Industrial Collaboration
In partnership with international development agencies and trade ministries, the 2026 Fair will host Technology Transfer Forums, connecting Nigerian manufacturers with global R&D institutions and investors.
This exchange will drive:
-
Local production of advanced technologies.
-
Capacity-building for Nigerian engineers and innovators.
-
Industrial partnerships in manufacturing and renewable energy.
Strengthening Bilateral and Multilateral Trade Relations
Through the Choose Nigeria Product Fair 2026, the Project Office aims to deepen Nigeria’s trade diplomacy with key partners in Asia, Europe, the Americas, and Africa.
Each fair location and partnership dialogue reinforces Nigeria’s commitment to bilateral trade expansion, mutual growth, and sustainable cooperation.
Showcasing Brand Nigeria to the World
The 2026 Fair is not only an economic event, it’s a national rebranding platform.
Every exhibitor, product, and dialogue becomes part of Nigeria’s global narrative, a story of creativity, productivity, and resilience.
Through exhibitions, innovation forums, and investment dialogues, the world will see that Nigeria’s brand stands for:
-
Quality
-
Innovation
-
Integrity
-
Growth
How to Participate in the Choose Nigeria Product Fair 2026
📅 Event Year: 2026
📍 Venue: Global locations to be announced
🏛 Organized by: National Brand Development and Made in Nigeria Project Office, Abuja (under the OSGF)
For partnerships, exhibition opportunities, and registration:
📍 Information Desk: Agura Hotel, Area 10, Garki, Abuja
📞 Contact: +234 805 032 7696 | +234 805 030 5726 | +234 905 633 3257
📧 Email: madeinnigeriaprojectoffice@gmail.com | info@madeinnigeriang.org
🌐 Websites: www.madeinnigeriang.org | www.nigeriaecbdforum.com
Conclusion - Choose Nigeria, Choose Growth
The Choose Nigeria Product Fair 2026 is not just an event, it is a statement of intent.
It represents Nigeria’s determination to build a self-reliant, innovation-driven, and globally respected economy.
Through the National Brand Development and Made in Nigeria Project, Nigeria is crafting a new narrative, one rooted in productivity, partnership, and pride.
When you Choose Nigeria, you invest in Africa’s largest market, you partner with its most creative people, and you become part of a future built on shared growth and global collaboration.
The message is simple and clear:
The world is ready for Nigeria and Nigeria is ready for the world.
Choose Nigeria.
FAQs
1. What is the Choose Nigeria Product Fair 2026?
It is a global trade and investment exhibition organized by the National Brand Development and Made in Nigeria Project Office, Abuja, to promote local industries, innovation, and international partnerships.
2. Who is behind the National Brand Development and Made in Nigeria Project?
The project operates under the Office of the Secretary to the Government of the Federation (OSGF) and is led by Hon. Nwabueze Buchi George (LLB, LLM, FME).
3. What is the goal of “Choose Nigeria”?
To strengthen Nigeria’s image as a producer nation, attract global investment, facilitate technology transfer, and promote bilateral trade.
4. How will Nigerian SMEs benefit?
Through exhibitions, training, export exposure, and access to global markets, SMEs will gain visibility and investment support.
5. How can organizations participate or partner?
By contacting the Project Office in Abuja, registering online, or collaborating through trade fairs, sponsorships, and investment forums.
.jpeg)
The Made in Nigeria Project Office in Abuja is a government initiative located at the Shagari House, Three Arm Zone. It operates under the Office of the Secretary to the Government of the Federation (OSGF) and is dedicated to promoting Nigerian-made products and services to foster economic growth, create jobs, and support local businesses. You can contact them via email at info@madeinnigeriang.org or madeinnigeriaapplication@gmail.com or by phone at 07083833262 or 08114678066. Contact information Address: Shagari House, Three Arm Zone, Abuja, FCT Email: info@madeinnigeriang.org or madeinnigeriaapplication@gmail.com Phone: \(07083833262\) or \(08114678066\) Mission and goals Promote local consumption: To raise awareness and encourage the consumption of Nigerian-made products and services. Support businesses: To provide support, resources, and opportunities for local entrepreneurs and SMEs. Drive economic growth: To stimulate job creation, wealth distribution, and economic diversification. Standardize quality: To help standardize product quality to enhance competitiveness. Organize events: The office organizes events like the Abuja Expo to showcase local products and foster connections.
ReplyDeleteNATIONAL BRANDS DEVELOPMENT AND MADE IN NIGERIA SPECIAL PROJECT OFFICE, ABUJA
ReplyDeleteThe Presidency,
National Brand Development and Made in Nigeria Project Office Abuja,
B53 (Ground Floor)
Office of the Secretary to the Government of the Federation,
Political and Economic Affairs Office,
The Shagari House,
Three Arm Zone,
Abuja, FCT,
Nigeria.
madeinnigeriaapplication@gmail.com
madeinnigeriaprojectoffice@gmail.com
08050327696, 08050305726, 09056333257
Made in Nigeria, Proudly Nigeria Made.
National Strategies for Home-Grown Product and Economic Promotions, Sustainable Growth, Entrepreneurship, Skill Up and National Brand Development Programme
ReplyDeleteNigeria Is Losing Billions to Rejected Agro-Exports — Not Because Our Produce Is Bad, But Because We Package It Wrong.
ReplyDeleteNigeria’s agro-produce is globally sought-after — yet too many shipments are turned back at foreign ports.
The issue isn’t quality; it’s packaging, documentation, and traceability.
The Shippers Association of Lagos reports that about 82% of exportable agro-produce faces seizure or prohibition abroad.
The World Bank warns that losses from rejected exports could reach $15 billion by 2025.
As WTO’s Dr. Ngozi Okonjo-Iweala explained, Nigeria lost its edge in agricultural exports because our products don’t meet international sanitary and phytosanitary standards.
And AfDB President Dr. Akinwumi Adesina noted:
“We were producing more than we could process. Food losses were high due to a lack of appropriate storage, logistics, and packaging infrastructure.”
With the rollout of the AfDB’s Special Agro-Industrial Processing Zones (SAPZ) in Kaduna and Cross River, attention is shifting toward value addition, better processing, and export readiness.
For the Nigerian agro trade, the real differentiator now lies in:
Packaging that meets international specifications
Digital traceability across supply chains
Documentation that builds visibility and trust
Global buyers don’t just pay for produce — they pay for compliance, traceability, and transparency.
That’s what must continue to define and strengthen the Nigerian agro trade.
Nigeria Goes Global: Made in Nigeria Project Office to Attract Over ₦50 Billion with International Campaign
ReplyDeleteThe Made in Nigeria Project Office under the Office of the Secretary to the Government of the Federation (OSGF) is putting Nigeria on the global economic map like never before. With its ambitious “Industrialize Nigeria: Locally Made for Global Access” campaign, the office is set to attract over ₦50 billion into the national economy, boosting local production, elevating homegrown brands, and showcasing Nigeria’s innovative products to the world.
Launching in Brazil and Hong Kong this November 2025, the campaign will feature a series of high-profile exhibitions, business forums, and networking sessions. These events are not just about displaying products—they are about opening doors to investment, forging international partnerships, and positioning Nigeria as a hub for industrial and commercial excellence.
A major milestone in this campaign is the official unveiling of the Made in Nigeria Warehouse and National Product Galleria in Hong Kong, China and Brazil. These modern, strategically located hubs will serve as permanent platforms for Nigerian businesses, enabling them to showcase their products, connect with global buyers, and negotiate trade deals on an unprecedented scale.
Excitement is building as leading Chinese investors and business leaders will be on the ground, engaging directly with Nigerian manufacturers. The campaign is set to host a series of high-level business discussions, strategic B2B meetings, and investment negotiations, creating tangible opportunities for trade and collaboration. Many Nigerian companies are expected to secure long-term contracts, joint ventures, and export deals, positioning their products for international markets.
“The Made in Nigeria Project Office is demonstrating that local innovation can compete globally,” said a senior official at the OSGF. “This campaign is not just about showcasing products—it is about transforming our economy, creating jobs, and ensuring that ‘Made in Nigeria’ becomes a recognized and trusted global brand.”
From food and fashion to technology and industrial goods, the campaign will highlight the diversity and quality of Nigerian-made products, showing the world that the country is ready to meet global standards. Investors, policymakers, and business leaders from across the globe will witness firsthand Nigeria’s industrial capacity and entrepreneurial talent, paving the way for increased foreign investment and economic growth.
This November, as Nigerian products shine in Brazil and Hong Kong, the Made in Nigeria Project Office is sending a powerful message to the world: Nigeria is ready for business, its industries are thriving, and its products are poised to make a lasting impact on the global stage.
With the “Industrialize Nigeria” campaign, local production meets global access, ensuring that the future of Nigerian business is both prosperous and internationally competitive.
Nigeria Goes Global: Made in Nigeria Project Office to Attract Over ₦50 Billion with International Campaign
ReplyDeleteThe Made in Nigeria Project Office under the Office of the Secretary to the Government of the Federation (OSGF) is putting Nigeria on the global economic map like never before. With its ambitious “Industrialize Nigeria: Locally Made for Global Access” campaign, the office is set to attract over ₦50 billion into the national economy, boosting local production, elevating homegrown brands, and showcasing Nigeria’s innovative products to the world.
Launching in Brazil and Hong Kong this November 2025, the campaign will feature a series of high-profile exhibitions, business forums, and networking sessions. These events are not just about displaying products—they are about opening doors to investment, forging international partnerships, and positioning Nigeria as a hub for industrial and commercial excellence.
A major milestone in this campaign is the official unveiling of the Made in Nigeria Warehouse and National Product Galleria in Hong Kong, China and Brazil. These modern, strategically located hubs will serve as permanent platforms for Nigerian businesses, enabling them to showcase their products, connect with global buyers, and negotiate trade deals on an unprecedented scale.
Excitement is building as leading Chinese investors and business leaders will be on the ground, engaging directly with Nigerian manufacturers. The campaign is set to host a series of high-level business discussions, strategic B2B meetings, and investment negotiations, creating tangible opportunities for trade and collaboration. Many Nigerian companies are expected to secure long-term contracts, joint ventures, and export deals, positioning their products for international markets.
“The Made in Nigeria Project Office is demonstrating that local innovation can compete globally,” said a senior official at the OSGF. “This campaign is not just about showcasing products—it is about transforming our economy, creating jobs, and ensuring that ‘Made in Nigeria’ becomes a recognized and trusted global brand.”
From food and fashion to technology and industrial goods, the campaign will highlight the diversity and quality of Nigerian-made products, showing the world that the country is ready to meet global standards. Investors, policymakers, and business leaders from across the globe will witness firsthand Nigeria’s industrial capacity and entrepreneurial talent, paving the way for increased foreign investment and economic growth.
This November, as Nigerian products shine in Brazil and Hong Kong, the Made in Nigeria Project Office is sending a powerful message to the world: Nigeria is ready for business, its industries are thriving, and its products are poised to make a lasting impact on the global stage.
With the “Industrialize Nigeria” campaign, local production meets global access, ensuring that the future of Nigerian business is both prosperous and internationally competitive.