National Products Fair 2026 Christmas Market Edition to Promote Made-in-Nigeria Products in Anambra By National Brand Development and Made in Nigeria Project Office, Abuja

The National Brand Development and Made in Nigeria Project Office, The Presidency, in collaboration with the Anambra State Government, has announced the National Products Fair 2026 – Christmas Market Edition, a major trade and investment event aimed at promoting Made-in-Nigeria products, supporting local industries and creating new market opportunities for businesses.

The five-day exhibition is scheduled to hold from December 1 to December 5, 2026, at Alex Ekwueme Square, Awka, Anambra State, bringing together manufacturers, entrepreneurs, innovators, investors, artisans and consumers from across Nigeria.

Designed to coincide with the festive shopping season, the Christmas Market Edition will provide Nigerian businesses with a strategic platform to showcase quality products, increase sales and expand their customer base while encouraging consumers to patronize locally manufactured goods.

Showcasing Nigeria's Innovation, Quality and Enterprise

The National Products Fair will focus on showcasing and exhibiting Nigeria's innovation, quality, creativity and enterprise, highlighting the country's growing manufacturing capacity and entrepreneurial talent.

Participants will exhibit products from diverse sectors, including:

• Agriculture and agro-processing.

• Fashion and textiles.

• Leather and footwear.

• Food and beverages.

• Cosmetics and personal care.

• Household products.

• Manufacturing and industrial goods.

• Technology and innovation.

• Creative industries.

The exhibition is expected to attract buyers, distributors, retailers and investors seeking quality Nigerian products and business partnerships.

Major Attractions of the Fair

According to the event announcement, visitors can look forward to several high-profile programmes, including:

• National Brands Awards, recognizing outstanding Nigerian brands that have demonstrated excellence in quality, innovation and market competitiveness.

• National Fashion Week and Awards, celebrating indigenous fashion designers, textile producers and the country's vibrant creative industry.

• National Fabricators, Inventors, Creators, Initiators and Innovators Summit & Expo, providing a platform for Nigerian innovators, engineers, manufacturers and technology developers to showcase homegrown solutions and inventions.

These events are expected to encourage innovation while recognizing individuals and organizations contributing to Nigeria's industrial development.

Business and Investment Opportunities

The Christmas Market Edition will serve as more than just an exhibition. It will create valuable opportunities for businesses to expand their operations and build strategic partnerships.

Participants will benefit from:

• Exhibition of Made-in-Nigeria products.

• Manufacturers and SMEs showcase.

• Investment and business opportunities.

• Business-to-business (B2B) networking.

• Product branding and packaging solutions.

• Innovation and technology displays.

• Trade partnerships and market access.

• Capacity-building seminars and business development sessions.

The fair is expected to connect entrepreneurs with investors, distributors, financial institutions and government agencies committed to supporting enterprise development.

Driving Nigeria's Industrial Growth

The National Products Fair supports the Federal Government's Nigeria First Policy, which encourages increased patronage of locally manufactured goods and promotes industrialisation as a pathway to sustainable economic growth.

The initiative is built around four key objectives:

• Promote Nigerian products by increasing public awareness and consumer confidence in locally manufactured goods.

• Support Local Industries through greater patronage and expanded market access.

• Create Market Opportunities for manufacturers, SMEs and entrepreneurs.

• Drive Trade, Investment and Economic Growth by connecting businesses with investors and strategic partners.

Through these objectives, the organizers aim to strengthen domestic manufacturing, create employment opportunities, and reduce dependence on imported products.

Strategic Partnership with Anambra State

The event is being organized through a collaboration between the National Brand Development and Made in Nigeria Project Office and the Office of the Secretary to the State Government (SSG), Anambra State, with support from the Anambra State Ministry of Commerce and Economic Development.

Anambra is widely recognized as one of Nigeria's leading commercial and industrial hubs, with thriving manufacturing, trading, agricultural and entrepreneurial sectors. Hosting the Christmas Market Edition in Awka reinforces the state's commitment to promoting enterprise, investment and local economic development.

Leadership Supporting the Initiative

The event enjoys the support of key government officials, including:

• President Bola Ahmed Tinubu, President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria.

• Senator George Akume, Secretary to the Government of the Federation.

• Professor Charles Chukwuma Soludo, Executive Governor of Anambra State.

The programme is coordinated by the National Brand Development and Made in Nigeria Project Office, led by Hon. Nwabueze George, National Coordinator and Executive Director, in collaboration with the Anambra State Government.

Key officials supporting the initiative include:

• Hon. Mrs. Chiamaka Nnake, Secretary to the State Government (SSG), Anambra State.

• Hon. Nomso Chukwuma Ebonwu, Commissioner for Commerce and Economic Development, Anambra State.

Creating a Festive Marketplace for Nigerian Brands

Positioning the National Products Fair as a Christmas Market Edition provides businesses with an ideal opportunity to showcase and sell products during one of the busiest shopping periods of the year.

Consumers will have access to a wide range of quality Nigerian-made goods, while exhibitors can strengthen brand visibility, increase sales, and establish long-term customer relationships.

The event is also expected to encourage festive patronage of local products, reinforcing the message that buying Nigerian products contributes directly to national economic development.

Looking Ahead

The National Products Fair 2026 – Christmas Market Edition promises to be one of Nigeria's largest end-of-year exhibitions dedicated to promoting indigenous products, entrepreneurship and industrial development.

By bringing together manufacturers, innovators, investors and consumers in Awka, Anambra State, from December 1 to December 5, 2026, the event will showcase the best of Nigerian enterprise while creating new opportunities for trade, investment and business growth.

As the National Brand Development and Made in Nigeria Project Office continues to champion the Made-in-Nigeria agenda, the Christmas Market Edition represents another significant step toward building a stronger manufacturing sector, supporting local industries and positioning Nigerian products for greater success in domestic and international markets.