Nigeria Goes To The Middle East: National Brand and Products Fair (NBP) Expo 2026 Heads to Deqing, China by Made in Nigeria Project Office, Abuja

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Nigeria Goes To The Middle East: National Brand and Products Fair (NBP) Expo 2026 Heads to Deqing, China by Made in Nigeria Project Office, Abuja

Just when you thought the vision for Nigerian exports couldn’t get bolder, the National Brand & Products Fair (NBP Expo) drops another major announcement.

Fresh off the news of a flagship event in Antalya, Türkiye, the NBP Expo, Exhibition & Economic Forum 2026 is also heading straight to the manufacturing and trade capital of the world: China.

From October 10th to 12th, 2026, the spotlight will be on Deqing, China, a strategic location that puts “Made in Nigeria” products at the doorstep of Asia’s biggest economy.

A New Tagline, A Renewed Vision

While the Antalya event focuses on European and Middle Eastern buyers, the Deqing expo carries a slightly different, yet equally powerful, energy. The tagline says it all:

“SHOWCASING NIGERIA. BUILDING PROSPERITY. INSPIRING THE FUTURE.”

This isn't just about selling goods. It's about repositioning Nigeria in the global value chain. It’s about moving beyond raw materials and presenting finished, branded products to a market that demands scale, consistency, and innovation.

Why Deqing, China?

You might not have heard of Deqing yet, but you will. Located in Zhejiang province, near the commercial giants of Hangzhou and Shanghai, Deqing is a rising hub for trade, logistics, and international exhibitions. For Nigerian businesses, this is the perfect gateway:

- Proximity to buyers: Direct access to Chinese distributors, e-commerce giants, and supply chain partners.

- Global visibility: Exhibiting in China sends a signal that Nigerian products are ready for the world’s most competitive markets.

- Learning opportunity: Nigerian producers can see firsthand how manufacturing, packaging, and branding are done at scale.

The Three Pillars of Deqing 2026

The promotional image highlights three core values that will guide this event:

1. INNOVATION

Nigerian brands are solving problems creatively, from solar-powered cold storage to upcycled textiles. The expo will showcase products that blend local wisdom with modern design.

 2. SUSTAINABILITY

The world is watching how products are made. Nigerian honey, shea butter, coffee, and leather goods often come from ethical, low-carbon, artisanal supply chains. That’s a competitive advantage.

 3. NIGERIAN PRIDE

This runs through everything. Not imitation. Not inferior. Just proudly, unapologetically Nigerian. The expo is a chance to own our narrative.

What You’ll See

While the flyer keeps the product list open, you can expect to see the best of Nigeria’s non-oil sectors:

-  Agriculture & processed foods (honey, coffee, ginger, cashews, hibiscus flowers)

- Fashion & textiles (handwoven fabrics, leather bags, accessories)

- Beauty & wellness (shea butter, black soap, natural oils)

- Creative & tech products (software solutions, digital services, design)

Open to All

One powerful phrase appears again: OPEN TO ALL.  

That means:

- Nigerian exporters looking for Chinese buyers or joint venture partners.

- Chinese importers and distributors searching for authentic African products.

- Diaspora businesses wanting to connect both sides.

- Government agencies tracking economic diversification.

Who Is Organizing This?

The National Brand Development and “Made in Nigeria” Project Office (Abuja) is again leading the charge, in partnership with established trade promotion bodies. The contacts remain the same:

- Phone: +234 805 032 7696, +234 805 030 5726, +234 905 633 3257

- Websites:

  [www.madeinnigeria.org](http://www.madeinnigeria.org)  

  [www.nigeriaecbdforum.com](http://www.nigeriaecbdforum.com)  

  [www.africaproductsfair.com](http://www.africaproductsfair.com)

Mark Your Calendar

| Detail | Information |

| Event | NBP Expo, Exhibition & Economic Forum 2026 |

| Dates | 10th – 12th October, 2026 |

| Venue | Deqing, China |

| Open to | All |

The Bigger Picture

If you step back, you’ll see something remarkable. Nigeria is not hosting one international expo in 2026; it’s hosting at least two (Türkiye and China), possibly more. That signals a coordinated, aggressive push to diversify exports, attract foreign investment, and rebrand Nigeria as a source of quality, innovation, and pride.

Final Thoughts

To Nigerian producers: Start preparing now. Get your certifications ready. Upgrade your packaging. Practice your pitch. The world is coming to see you, first in Antalya, then in Deqing.

To international buyers: Don’t sleep on Nigeria. The energy, creativity, and quality are real. Come to Deqing in October 2026, and you may just find your next best-selling product line.

Nigeria is showcasing. The world is watching.**

Will you be attending the Deqing expo? Which Nigerian product do you think will be the biggest hit in China? 

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