The National Framework of The National Centre for Brand Development and Made in Nigeria Project Office, Abuja, By The Federal Government of Nigeria, under the First Policy

The National Framework of The National Centre for Brand Development and Made in Nigeria Project Office, Abuja

By the Federal Government of Nigeria, under the Nigeria First Policy

THE NATIONAL CENTRE FOR BRANDS DEVELOPMENT AND MADE IN NIGERIA PROJECT OFFICE, ABUJA – CONCEPT NOTE

PROJECT TITLE:
The National Centre for Brands Development and Made in Nigeria Special Project

PROJECT OVERVIEW:
This project provides national strategies for homegrown economic promotion, innovation, sustainable growth, entrepreneurship, and brand development programs.

Vision:
The National Centre for Brands Development, guided by the “Nigeria First Policy,” aims to transform Nigeria from a resource-dependent nation into a vibrant hub of production-oriented manufacturing, turning the population into a production nation—industrializing Nigeria.

Mission:
Promote local enterprise to foster a culture of self-belief, boost national pride, and instill confidence in Made in Nigeria goods, products, and services.

Goal:
Enhance the production, visibility, and consumption of Made in Nigeria goods, services, and brands.

Project Objectives

• Promote awareness and increase the consumption of Made in Nigeria products and services locally and internationally.
• Attract and facilitate Foreign Direct Investment (FDI) through trade exhibitions and economic forums.
• Reduce the importation of foreign goods by encouraging local production.
• Contribute to Nigeria’s GDP growth and job creation.
• Support national policies on industrialization, economic recovery, and diversification.
• Support small and medium-sized enterprises (SMEs) by providing resources and enabling growth.
• Enhance industrial competitiveness by encouraging product standardization to compete effectively in the global market.

Core Mandate of the National Brand Development and Made in Nigeria Special Project

• Promote economic transformation from a consumption-driven to a production-driven nation through local manufacturing and industrialization.
• Identify moribund factories and institute revival programs via Build, Own, Operate & Transfer (BOOT) and FDI methods.
• Support local products, brands, and production development.
• Implement a National Labelling System, Counterfeits Checks, Brands Surveillance, and Enforcement Program.
• Support development of national clusters and research development centers.
• Promote national products, brands, goods, and services through national and international trade fairs, expos, exhibitions, economic forums, and the National Products Gallery (NPG).
• Identify and introduce new national brand initiatives while promoting existing brands.

IMPLEMENTATION FRAMEWORK

i. National Secretariat
The National Secretariat will be established in Abuja under the supervision of the Permanent Secretary of Political and Economic Affairs in the Office of the Secretary to the Government of the Federation (OSGF), with responsibilities including:

• Collaboration with Ministries, Departments, and Agencies (MDAs), the organized private sector, and development partners.
• Hosting and attending annual economic and investment forums and exhibitions locally and internationally.
• Driving investments and local manufacturing initiatives through Public-Private Partnerships.
• Creating economic community clusters for product originality and location identification.
• Coordinating and supervising activities and programs in regional and state offices.

ii. Regional Offices
Six regional offices will be established in North Central, North West, North East, South West, South South, and South East, reporting to the National Secretariat. Responsibilities include:

• Coordinating regional exhibitions and capacity-building workshops.
• Liaising with local businesses, SMEs, and manufacturers.
• Collecting data and reporting on regional production and impact.
• Supervising activities of state offices within the region.

iii. State Offices
Each state will establish State Project Offices in collaboration with state governments to coordinate activities locally under the supervision of the National Office.

IMPLEMENTING BODY

The project will be implemented by the Made in Nigeria Project Office, Abuja, and overseen by the Permanent Secretary, Political and Economic Affairs, OSGF.

PROJECT TIMELINE

• The project will run initially for five years (2025–2030), subject to review.
• Tenure for national, regional, and state officers is five years, renewable for a second term.
• The Project Technical Committee will transition into the Project Implementation Team at the project’s commencement.

MONITORING AND EVALUATION FRAMEWORK

A detailed M&E framework has been designed to track performance, assess progress, and guide decision-making.

i. Goals and Objectives

Goal	Objectives
Promote sustainable economic growth through increased patronage of locally made goods and services	i. Increase awareness and patronage of Nigerian-made products ii. Support local manufacturers through capacity building and market access iii. Improve quality and competitiveness of local products iv. Facilitate policy advocacy and Public-Private Partnerships

ii. Key Indicators

Objective	Key Performance Indicators (KPIs)
Awareness	% increase in social media engagement Number of media campaigns conducted Public perception index (survey-based) Number of local manufacturers trained / % increase in local industries’ revenue % of government procurement from local producers % of local products onboarded on e-commerce platforms (MAiNPro Mart)
Quality Improvement	Number of certifications acquired Product quality audit reports Consumer satisfaction rate
Policy & Partnerships	Number of policy dialogues held Number of MOUs signed with key stakeholders % of government procurement from local producers

iii. Data Collection Methods

Method	Purpose
Surveys (Online/Physical)	Assess consumer perception, satisfaction, and awareness
Focus Group Discussions	Gain qualitative insights from stakeholders
Administrative Records	Track program inputs and outputs
Partner Reports	Document implementation progress from collaborators
Observations	Site visits, product fairs, and field checks

iv. Monitoring Plan

Activity	Frequency	Responsible Party
Data Collection	Monthly/Quarterly	M&E Officer & Programme Leads
KPI Analysis	Quarterly	M&E Unit
Progress Report	Biannually	Project Director

v. Evaluation Plan

Type	When	Purpose
Baseline Evaluation	At inception	Establish benchmarks
Mid-Term Evaluation	Midway	Review performance, re-strategize
Endline Evaluation	Completion	Assess outcomes and impact
Impact Evaluation	Post-project (1–2 years)	Determine long-term effects

vi. Risk Management

Risk	Mitigation Strategy
Low stakeholder buy-in	Consistent engagement and communication
Inaccurate data reporting	Capacity-building for data teams
Policy inconsistency	Advocacy and alignment with government priorities

vii. Learning and Adaptation

• Quarterly reflection sessions with stakeholders.
• Annual learning workshops to document best practices.
• Use of feedback to improve implementation strategy.
• Development of a Results-Based Monitoring and Evaluation (RBME) system.
• Quarterly and annual performance reviews, including independent audits.
• KPIs to track job creation, investment inflows, production capacity, and import reduction.
• Regular reporting to the OSGF via the Permanent Secretary (PEAO).

FUNDING, BUDGETARY ITEMS, AND RESOURCE MOBILISATION

Capital Budget:

• Office infrastructure for the Secretariat and six regional offices.
• Program production (exhibitions, trade fairs, economic forums, logistics, venues).
• ICT infrastructure for digital platforms and e-commerce support.
• Utility vehicles, office rentals, production capital.
• Equipment and machinery for cluster centers.
• Construction of the National Trade Fair Exhibition Complex.

Personnel Cost:

• Salaries for national and regional office staff.
• Consultants and technical advisors.
• Capacity-building and training programs.
• International program logistics.

Overhead Costs:

• Utilities, communications, and logistics.
• Administrative support and operations.
• Travel, accommodation, and allowances.

Possible Sources of Funding:

• Federal government allocation.
• 30% of funds/donations received by state offices.
• Grants from development partners.
• Sponsorships and private sector contributions.
• Internally generated revenue from exhibitions and product registration.

KEY PERSONNEL OF THE PROJECT OFFICE

• National Project Coordinator/Executive Director
• Project Directors (Operations, Administration, Finance & Accounts, Monitoring & Evaluation)
• Head, Information & Communication
• Head, Legal and Compliance
• Partnerships and Resource Mobilisation Lead
• Zonal Liaison Officers
• Supporting staff

KEY STAKEHOLDERS AND RESPONSIBILITIES

Stakeholder	Responsibilities
OSGF	Overall supervision and policy alignment
State Governments	Collaboration and support
Nigerian Governors Forum	Collaboration and partnership
MDAs	Relevant participation
Private Sector	Investment and product innovation
Development Partners	Technical assistance and funding support

TECHNICAL COMMITTEES

5-Man Inter-Ministerial Technical Committee:

Name	Designation	Organization
Hon. George B. Nwabueze	NPC	MAINPRO
Dr. Bassey B. Unaowo	SA, PS	PEAO
Dr. Hajara Njidda Amoni	Director (Administration)	MAINPRO
Amb. Obinna Onowu	Director (Projects & Operations)	MAINPRO
Mr. Musilua Olagunjoye	Director (Monitoring & Evaluation)	MAINPRO

Expanded Technical Committee:

Name	Designation	Organisation	Remarks/Sign
Hon. George B. Nwabueze	NPC	MAINPRO
Dr. Bassey B. Unaowo	SA, PS	PEAO (OSGF)
Joseph Ojone Omachonu	Rep. COS to the SGF	OSGF
Abiodun Johnson Ajulo	Rep. of SSO	SSO (OSGF)
Dr. Hajara Njidda Amoni	Director (Administration)	MAINPRO
Amb. Obinna Onowu	Director (Projects & Operations)	MAINPRO
Mr. Musilua Olagunjoye	Director (Monitoring & Evaluation)	MAINPRO

Prepared by the National Brand Development and Made in Nigeria Project Office Technical Committee on Wednesday, May 14, 2025