Hon. Ameh Enedugbojo Glory

Country Representative & Coordinator — China, Made in Nigeria Project Office

Nigeria’s industrial and export agenda increasingly relies on strategic international outreach, especially in markets with strong trade linkages like the People’s Republic of China. Representing this mission on the ground in China is Hon. Ameh Enedugbojo Glory, who serves as the Country Representative & Coordinator for China under the National Brands Development and Made in Nigeria Special Project Office, a federal initiative dedicated to elevating Nigerian products, brands, and businesses internationally.

Role and Strategic Mandate

As Country Representative & Coordinator in China, Hon. Glory holds a key diplomatic and commercial position that supports Nigeria’s export ambitions and brand promotion strategy. Her work operates at the intersection of trade facilitation, enterprise promotion, and market development, aimed at creating meaningful pathways for Made‑in‑Nigeria goods in one of the world’s most dynamic market environments.

In this capacity, her responsibilities include:

 Advancing Nigeria’s Trade Interests in China

Hon. Glory serves as the primary liaison between the Made in Nigeria Project Office and Chinese trade partners, institutional stakeholders, diaspora networks, and state‑level economic actors. She helps communicate Nigeria’s production capabilities, quality standards, and business opportunities to potential Chinese buyers and investors, fostering bilateral economic engagement.

 Market Positioning and Product Visibility

One of her key tasks is to position Nigerian products for visibility in the Chinese market — whether through participation in trade fairs, exhibitions, business councils, or bespoke promotional events. This includes supporting Nigeria’s presence in flagship platforms such as the China International Import Expo (CIIE) and related economic summits where global brands converge.

 Diaspora Outreach and Community Engagement

Recognizing the role of Nigerians living abroad — including China’s vibrant Nigerian diaspora — Hon. Glory engages with community groups and professional networks to help amplify Made‑in‑Nigeria advocacy, build networks, and create grassroots trade support mechanisms.

 Investment Facilitation and Partnerships

By bridging Nigerian SMEs and manufacturing hubs with Chinese investors and commercial entities, she supports matchmaking, partnership frameworks, and logistics arrangements that enable export contracts, distribution agreements, and joint ventures.

Why Her Role Matters

China represents a strategic commercial partner for Nigeria, not just in import‑export trade but also in technology transfer, industrial linkages, and geopolitical cooperation. Within this context, the presence of a dedicated coordinator enhances Nigeria’s ability to:

• Translate trade policy into tangible commercial outcomes

• Narrate the Nigerian production story to global buyers

• Secure market entry points for goods across sectors

• Strengthen economic diplomacy and bilateral cooperation

Her coordination work contributes directly to broader Made in Nigeria goals, including export expansion, capacity building, and international brand recognition.

Enhancing Nigeria’s Global Footprint

The Made in Nigeria Project Office, operating under the Office of the Secretary to the Government of the Federation,  has launched a series of global initiatives designed to accelerate Nigeria’s industrialization, support SMEs, and attract foreign investment. These include trade expos, product galleries abroad, and international forums that showcase Nigerian innovation and manufacturing potential.

As a Country Representative in China, Hon. Glory plays a key role in operationalizing these strategies within an influential export market, helping to connect Nigerian producers with:

✔ Buyers and distributors across sectors

✔ Export and logistics partners

✔ Chinese investors and trade institutions

✔ Diaspora‑led enterprise networks

Through this cross‑border engagement, she supports the strategic narrative that Nigeria is a production nation — not just a consumption market, and that Nigerian products are ready for the global stage.

Conclusion

Hon. Ameh Enedugbojo Glory’s appointment as Country Representative & Coordinator China for the Made in Nigeria Project Office reflects Nigeria’s commitment to institutionalizing international trade facilitation and market development. By representing Nigeria’s production potential in one of the world’s most competitive environments, she contributes to a future where Made‑in‑Nigeria goods find sustainable demand and economic impact across Asia and beyond.