Nigeria First Policy: A Global Campaign by the Made in Nigeria Project Office

The Made in Nigeria Project Office (MAiNPro) has launched the “Nigeria First Policy”, a groundbreaking global campaign aimed at promoting locally manufactured products, boosting industrialization, and reshaping Nigeria’s economic narrative on the world stage.

This initiative represents a strategic effort to prioritize Nigerian-made goods, encourage domestic production, and position Nigeria as a hub for quality, innovative, and export-ready products.

Objectives of the Nigeria First Policy

The Nigeria First Policy campaign is designed with clear objectives:

1. Promote Made in Nigeria Products: Highlighting the quality, reliability, and uniqueness of Nigerian goods across domestic and international markets.

2. Boost Local Manufacturing: Encouraging entrepreneurs and industries to invest in production, moving the country away from over-reliance on imports.

3. Economic Diversification: Supporting sectors such as agro-processing, fashion, textiles, technology, and manufacturing to strengthen GDP contribution.

4. Global Awareness: Elevating Nigeria’s industrial brand globally and positioning locally-made products as competitive alternatives in international markets.

5. Consumer Patriotism: Educating Nigerians to consciously choose local products, fostering national pride and economic resilience.

Key Features of the Campaign

• Global Marketing Drive: The policy is backed by international promotions, trade expos, and digital campaigns showcasing Nigerian products to investors and buyers worldwide.

• National Labeling Initiative: Products participating in the campaign carry the “Nigeria First” seal, guaranteeing quality and authenticity.

• Corporate and SME Engagement: Both large industries and small-scale enterprises are invited to join, ensuring inclusivity in economic growth.

• Strategic Partnerships: MAiNPro collaborates with government agencies, international trade bodies, and global partners to facilitate market access and technical support.

Sectors Highlighted

The campaign targets high-potential sectors with export and domestic market capacity, including:

• Agro-processing & Food Products: From packaged foods to beverages, promoting healthy, locally sourced alternatives.

• Fashion & Textiles: Showcasing indigenous fabrics, designs, and wearable brands to global audiences.

• Construction & Industrial Goods: Encouraging locally manufactured machinery, building materials, and tools.

• Technology & Innovation: Highlighting homegrown tech solutions, ICT products, and start-ups.

Strategic Impact

The Nigeria First Policy is more than a branding campaign, it is a national economic strategy. Its expected impacts include:

• Increased Local Production: Encouraging factories to expand and create jobs.

• Foreign Investment Attraction: Presenting Nigeria as a viable, production-led economy for investors.

• Export Growth: Facilitating Nigerian products’ entry into international markets.

• Consumer Awareness: Building trust and preference for Nigerian goods at home and abroad.

Global Outreach

MAiNPro is taking the campaign beyond Nigeria’s borders, targeting African, European, Asian, and Middle Eastern markets. By participating in trade expos, business summits, and bilateral investment forums, the initiative ensures Nigerian products are recognized as world-class and export-ready.

Conclusion

The Nigeria First Policy reflects MAiNPro’s vision of transforming Nigeria from a consumption-driven economy into a production powerhouse. By promoting local goods, attracting investment, and instilling national pride, the campaign strengthens industrialization, economic resilience, and global competitiveness.

With this initiative, Nigeria is not just producing goods, it is crafting a global identity for Made in Nigeria products, setting a new standard for African industrial excellence.