NATIONAL BRAND DEVELOPMENT AND MADE IN NIGERIA PROJECT OFFICE ABUJA CONCEPT NOTE

PROJECT TITLE: National Brand Development and Made in Nigeria Special Project.

2. PROJECT OVERVIEW

National Strategies for Homegrown Economic Promotion, Innovation, Sustainable Growth, Entrepreneurship, and Brand Development Programs.

1. Vision

National Brand Development “Nigeria First Policy:” Transforming Nigeria from a resource-dependent nation into a vibrant hub of production-oriented manufacturing, turning our population into a production nation–industrialize Nigeria.

1. Mission

Promoting local enterprise thus fostering a culture of self-belief, boosting national pride by instilling confidence in Made in Nigeria goods, products, and services.

• Goal:

To enhance the production, visibility, and consumption of made in Nigeria goods, services, and brands.

1. Project Objectives

• The Project will promote awareness of, and increase the consumption of made-in-Nigeria products and services locally and internationally.
• The Project will attract and facilitate Foreign Direct Investment (FDI) through Trade Exhibitions and Economic Forums.
• The Project will reduce the importation of foreign goods by encouraging local production.
• The Project will contribute to Nigeria’s GDP growth and job creation.
• The Project will support national policies on industrialization, economic recovery, and diversification.

• The Project will support small and medium-sized enterprises (SMEs) by providing support and resources to SMEs, enabling them to grow and contribute to the economy.
• The Project will enhance industrial competitiveness by encouraging standardization of products, enabling the brands to compete effectively in the global market.

1. Core Mandate of the National Brand Development and Made in Nigeria Special Project

• Economic promotions by supporting the transformation of the country from consumption to a production nation, through local manufacturing and industrialization of Nigeria.
• Identification of moribund factories in Nigeria and instituting a reviving programme for investments through the Build, Own, Operate & Transfer (BOOT) and FDI methods.
• Supporting local products and brands, production development.
• National Labelling System, Counterfeits Checks, Brands Surveillance and enforcement programme.
• Supporting the development of national clusters and research development centres.
• Promotion of national products, brands, goods and services through national and international trade fairs, expos, exhibitions, economic forums and showroom display – National Products Gallery (NPG).
• Identification and introduction of new national brand initiatives and the promotion of already existing brands.

3. IMPLEMENTATION FRAMEWORK
4. i. National Secretariat

The office of the National Secretariat will be established in Abuja under the supervision of the Permanent Secretary of Political and Economic Affairs in the Office of the Secretary to the Government of the Federation (OSGF), with the following responsibilities;

1. The Project will collaborate with Ministries, Departments, and Agencies (MDAs); the organised private sector, and development partners.
2. Host and attend annual Economic and Investment Forums and Exhibitions both locally and internationally.
3. Public-Private Partnerships to drive investments and local manufacturing initiatives.
4. Creation of economic community clusters for product originality and location identification.
5. Overall coordination and supervision of activities and programmes in the Regional and State offices.

1. Regional Offices

Six Regional Offices will be established in North Central, North West, North East, South West, South South, and South East. The Regional Offices will report to the National Secretariat. The regional offices will be responsible for:

• Coordinating regional exhibitions and capacity building workshops.
• Liaise with local businesses, SMEs, and manufacturers in the regions.
• Collect data and report on regional production and impact.
• Supervision of the activities of the State offices under the region

iii. State Offices

Each state will establish its own State Project offices in collaboration with the State Governments to coordinate the project activities at the State level under the supervision of the National Office.

4. IMPLEMENTING BODY

 The Project will be implemented by the Made in Nigeria Project Office, Abuja, and will be overseen by the office of the Permanent Secretary, Political and Economic Affairs in the OSGF.

5. PROJECT TIMELINE
6. The project will run for five years at first instance, that is, from 2025 to 2030 subject to review by the relevant authorities.
7. The tenure for the National, Regional and State officers will be five years, renewal for a second five years starting from 2025.

• The Project Technical Committee will transform into the Project Implementation Team at commencement of the project.

 

5. MONITORING AND EVALUATION FRAMEWORK

Detailed Monitoring and Evaluation (M&E) Framework specifically tailored for the Made in Nigeria Project Office, designed to help track performance, assess progress, and guide decision-making:

i.               Goals and Objectives

S/N	Goal	Promote sustainable economic growth through increased patronage of locally made goods and services.
1
2	Objectives	i.         Increase awareness and patronage of Nigerian made products.     ii.         Support local manufacturers through capacity building and market access.   iii.         Improve the quality and competitiveness of local products.    iv.         Facilitate policy advocacy and Public Private Partnerships

 

 

ii.             Key Indicators

S/N	Objective	Key Performance Indicators (KPIs)
1
2	Awareness	Percentage increase in social media engagement
3		Number of media campaigns conducted
4		Public perception index (survey based)
5		Number of local manufacturers trained or the percentage increase local industries revenue
6		Percentage of Government procurement from local producers
		Percentage of local products onboarded on e-commerce platforms (MAiNPro Mart)

 

• Quality Improvement

Quality Improvement	Indicators
Number of certifications acquired by local products	Product quality audit reports
	Consumer satisfaction rate (conduct consumer surveys)
	Policy & Partnerships
	Number of policy dialogues held
	Number of MOUs signed with key stakeholders
	Percentage of Government procurement from local producers

 

iv.            Data Collection Methods

S/N	Method	Purpose
1	Surveys (Online/Physical)	Assess consumer perception, satisfaction, and awareness
2	Focus Group Discussions	Gain qualitative insights from stakeholders
3	Administrative Records	Track programme inputs and outputs
4	Partner Reports	Document implementation progress from collaborators
5	Observations	Site visits, product fairs, and field checks

v.             MONITORING PLAN

S/N	Activity	Frequency	Responsible Party
1	Data Collection	Monthly/Quarterly	M&E Officer and Programme Leads
2	KPI Analysis	Quarterly	M&E Unit
3	Progress Report	Biannually	Project Director

 

 

1. Evaluation Plan

S/N	Type	When	Purpose
1	Baseline Evaluation	At inception	Establish benchmarks
2	Mid-Term Evaluation	Midway through the project	Review performance, re-strategise
3	Endline Evaluation	At completion	Assess outcomes and impact
4	Impact Evaluation	Post-project (1–2 years after)	Determine long-term effects

 

 

vii.         Risk Management

S/N	Risk	Mitigation Strategy
1	Low stakeholder buy-in	Consistent engagement and communication strategy
2	Inaccurate data reporting	Capacity-building for data collection teams
3	Policy inconsistency	Advocacy and alignment with government priorities

 

6.  LEARNING AND ADAPTATION

• Quarterly reflection sessions with stakeholders
• Annual learning workshops to document best practices and lessons learned
• Use of feedback to improve implementation strategy

• Development of a Results-Based Monitoring and Evaluation (RBME) system.
• Program, Project, Productions
• Quarterly and Annual Performance Reviews.
• Independent audit and evaluation by third-party organizations.
• Use of KPIs: job creation, investment inflows, production capacity of local industries, and reduction in import volumes.
• Regular reporting to the Office of the SGF through the Permanent Secretary (PEAO).

7. FUNDING, BUDGETARY ITEMS, AND RESOURCE MOBILISATION
8. Capital Budget:

• Office infrastructure for the Secretariat and six regional offices.
• Program production (exhibition, trade fairs and economic forums, logistics, venues).
• ICT infrastructure for digital platforms and e-commerce support.
• Utility vehicles, office rentals, production capital
• Equipment and types of machinery acquisition for cluster centers
• Building of the National trade fair exhibition complex

1. Personnel Cost:

• Salaries for national and regional office staff.
• Consultants and technical advisors.
• Capacity-building and training programs.
• International program logistics

iii. Overhead Costs:

• Utilities, communications, and logistics.
• Administrative support and operations.
• Travel, accommodation, and allowances.

Detailed budget and costing for the Special Project will be submitted subsequently.

8. POSSIBLE SOURCES OF FUNDING:

• Federal Government allocation
• 30% of all funds/donations received by State offices
• Grants from Development Partners
• Sponsorships and private sector contributions
• Internally generated revenue from exhibitions and product registration

9. KEY PERSONNEL OF THE PROJECT OFFICE

• National Project Coordinator/Executive Director
• Project Director (Operations)
• Project Director (Administration)
• Project Director (Finance & Accounts)
• Project Director (Monitoring and Evaluation)
• Head, Information & Communication
• Head, Legal and Compliance
• Partnerships and Resource Mobilisation Lead
• Zonal Liaison Officer.
• Other supporting staff

10. KEY STAKEHOLDERS AND THEIR RESPONSIBILITIES

S/N	Key Stakeholders	Responsibilities
1	OSGF	Overall supervision and policy alignment
2	State Governments	Collaboration and support
3	Nigerian Governors Forum	Collaboration and partnership
4	MDAs	As may be relevant
5	Private Sector	Investment and product innovation
6	Development Partners	Technical assistance and funding support

11. NAMES OF THE 5-MAN INTER-MINISTERIAL TECHNICAL COMMITTEE

Names of the 5-man Inter-ministerial Technical Committee set up to develop a detailed Project Framework for the Made in Nigeria Special Project.

S/N	Name	Designation	Organization
1	Hon. George B. Nwabueze	NPC	MAINPRO
2	Dr. Bassey B. Unaowo	SA, PS	PEAO
3	Dr. Hajara Njidda Amoni	Director (Administration)	MAINPRO
4	Amb. Obinna Onowu	Director (Projects and Operations)	MAINPRO
5	Mr. Musilua Olagunjoye	Director (Monitoring and Evaluation)	MAINPRO

 

 

 

 

Expanded Technical Committee

S/N	Name	Designation	Organisation	Remarks/Sign
1	Hon. George B. Nwabueze	NPC	MAINPRO
2	Dr. Bassey B. Unaowo	SA, PS	PEAO (OSGF)
3	Joseph Ojone Omachonu	Rep. COS to the SGF	OSGF
4	Abiodun Johnson Ajulo	Representative of SSO	SSO (OSGF)
5	Dr. Hajara Njidda Amoni	Director (Administration)	MAINPRO
6	Amb. Obinna Onowu	Director (Projects and Operations)	MAINPRO
7	Mr. Musilua Olagunjoye	Director (Monitoring and Evaluation)	MAINPRO

Prepared by the National Brand Development and Made in Nigeria Project Office Technical Committee on Wednesday, May 14, 2025