A Bill for an Act to Establish the National Brands Development and Made-in-Nigeria Promotion Commission, Goes to The National Assembly.

A Bill for an Act to Establish the National Brands Development and Made-in-Nigeria Promotion Commission, Goes to The National Assembly.

Preamble

BE IT ENACTED by the National Assembly of the Federal Republic of Nigeria as follows:

Short Title: This Act may be cited as the National Brands Development and Made-in-Nigeria Promotion Commission Act, 2025.

Commencement: This Act shall come into operation on a date to be appointed by the Minister, by notification in the Federal Gazette.

Purpose: The Act establishes a statutory body tasked with promoting the production, visibility, consumption, and branding of Nigerian goods, services, and innovations. It aims to strengthen local enterprises, enhance industrial competitiveness, and create a sustainable national framework for the development, monitoring, and promotion of Made-in-Nigeria products.

Table of Contents

  • PREAMBLE

  • PART I – Establishment of the Commission

  • PART II – Objectives and Functions of the Commission

  • PART III – Structure and Organizational Framework

  • PART IV – Governing Board

  • PART V – Powers of the Commission

  • PART VI – Funding and Financial Provisions

  • PART VII – Reporting, Monitoring and Evaluation

  • PART VIII – Regulatory and Enforcement Framework

  • PART IX – Collaboration & Stakeholder Engagement

  • PART X – Miscellaneous Provisions

PART I – Establishment of the Commission

Establishment: There is hereby established a body known as the National Brands Development and Made-in-Nigeria Promotion Commission (“the Commission”).

Legal Status:

  1. The Commission shall be a body corporate with perpetual succession and a common seal.

  2. It shall have the capacity to sue and be sued, and to acquire, hold, and dispose of property for carrying out its functions.

Headquarters and Offices:

  1. Headquarters will be in Abuja, Federal Capital Territory.

  2. Zonal and state offices may be established to facilitate the Commission’s objectives.

PART II – Objectives and Functions of the Commission

Objectives:
The Commission shall:

  • Promote, develop, and enhance visibility, consumption, and competitiveness of Nigerian goods, services, and brands locally and internationally.

  • Encourage industrialization, entrepreneurship, and innovation through SMEs and large-scale industries.

  • Strengthen national branding policies to ensure standardization, quality, and consumer confidence.

  • Facilitate domestic and foreign investments in production and manufacturing sectors.

  • Support economic diversification through strategic industrial interventions.

  • Build capacity for production, marketing, and export of Made-in-Nigeria goods.

  • Promote research, innovation, and development in product design, packaging, and branding.

  • Foster public-private partnerships for sustainable industrial growth.

  • Align with national economic development policies and the Nigeria First Policy.

Functions:
The Commission shall:

  • Formulate, implement, and monitor policies and programs for national brand development.

  • Develop a National Product Labeling and Certification System to ensure authenticity and quality.

  • Conduct research and market studies to identify industrial opportunities.

  • Organize national and international exhibitions, trade fairs, and investment forums.

  • Support local manufacturers through technical assistance, capacity building, and access to finance.

  • Facilitate collaborations with government, private sector, development partners, and civil society.

  • Establish and manage clusters, incubation centers, and innovation hubs.

  • Promote public awareness campaigns for Made-in-Nigeria products.

  • Monitor compliance and enforce actions against counterfeit or substandard products.

  • Mobilize resources locally and internationally for branding and industrial promotion initiatives.

  • Perform any other functions necessary to achieve the objectives of this Act.

PART III – Structure and Organizational Framework

Departments and Directorates:

  1. Branding and Marketing Directorate: National brand promotion, media campaigns, and consumer awareness.

  2. National Product Development Directorate: Product innovation, clustering, design, and standardization.

  3. Investment and PPP Directorate: Mobilization of investments, partnerships, and financing.

  4. Research, Innovation, and Quality Assurance Directorate: Market research and quality assessment.

  5. SME and Value-Chain Support Directorate: SME support, supply chain linkages, and enterprise development.

  6. Administration and Finance Department: Human resources, finance, procurement, logistics, and administration.

State and Regional Offices:

  • Offices in six geopolitical zones to coordinate with state governments and local stakeholders.

  • Responsibilities include: coordinating state-level branding initiatives, monitoring SMEs, facilitating trade fairs, collecting production data, and serving as liaison between the National Office and local industries.

Technical Working Groups and Advisory Committees:

  • Specialized committees for Product Certification, Market Research, Investment Facilitation, Industrial Policy, and Export Development.

  • Appointed by the Board for defined terms.

Management and Staff:

  • Managed day-to-day by a Director-General/CEO, appointed by the President on Board recommendation.

  • Staff employed as necessary per Public Service Rules.

  • CEO reports to the Board and oversees implementation, supervision, and compliance.

PART IV – Governing Board

Establishment: The Board is the highest decision-making authority providing strategic oversight and policy direction.

Composition:

  • Chairman (appointed by President)

  • Director-General/CEO of the Commission

  • Two Federal Ministry representatives (Industry, Trade, Investment, Economic Development)

  • One State Government representative (designated by Nigeria Governors’ Forum)

  • Three private sector representatives (manufacturers, exporters, SMEs)

  • Two development partners, research institutions, or academia

  • Board Secretary (Director of Administration)

Tenure: 3 years, renewable once; removable for misconduct, incapacity, or conviction for dishonesty/fraud.

Functions:

  • Provide strategic guidance, approve work plans and budgets, monitor performance, ensure financial accountability, approve key appointments, promote domestic and international partnerships.

Meetings:

  • At least four (4) times annually, quorum of two-thirds including Chairman/Deputy.

  • Decisions by consensus or majority vote.

Remuneration: Approved by President on Federal Government recommendation.

PART V – Powers of the Commission

  • Regulatory: Set standards, enforce labeling and quality.

  • Advisory: Advise governments on brand development and industrialization strategies.

  • Investment Facilitation: Mobilize resources from government, private sector, and development partners.

  • Partnership & Collaboration: Enter MOUs or agreements with local and international stakeholders.

  • Operational: Establish offices, clusters, innovation hubs, and research centers.

  • Monitoring & Enforcement: Conduct inspections, audits, investigations; enforce compliance.

  • Legal: Institute proceedings, enforce contracts, represent Commission in court.

  • Procurement & Contracting: Procure goods, services, works per public procurement law.

  • Human Resource: Recruit, manage, discipline staff per civil service regulations.

  • R&D: Conduct research, surveys, technical assessments.

  • Public Awareness: Organize exhibitions, fairs, campaigns, and workshops.

  • Other Powers: Perform acts necessary to achieve the Act’s objectives.

PART VI – Funding, Accounts, and Financial Management

Sources: Appropriations by National Assembly, grants, donations, fees, exhibition proceeds, and other approved revenue.

Financial Year: 1st January – 31st December.

Accounts and Audit: Annual audit by Auditor-General or appointed auditor; reports submitted to Board and Minister.

Annual Budget: Prepared by Commission, approved by Board, submitted to Minister.

Financial Control: Board ensures accountability and transparency; Director-General manages day-to-day finances.

PART VII – Reporting, Monitoring, and Evaluation

  • Annual report to President via Minister: activities, financials, partnerships, recommendations.

  • M&E Unit to develop KPIs, conduct inspections, evaluate impact, and submit quarterly, biannual, and annual reports.

  • Independent evaluations by third parties may be conducted for policy guidance.

PART VIII – Regulatory and Enforcement Framework

  • Primary authority for certification, branding, labeling, and promotion.

  • Licensing and certification mandatory before marketing as Made-in-Nigeria.

  • Enforcement powers: inspections, seizure of counterfeit goods, suspension/revocation of licenses, prosecution.

  • Collaboration with Nigeria Customs, SON, FCCPC, and other agencies.

  • Public awareness campaigns to educate consumers and encourage reporting.

  • Offences attract fines, confiscation, suspension, or imprisonment.

PART IX – Collaboration & Stakeholder Engagement

  • Multi-sector collaboration with Federal and State MDAs, local governments, traditional institutions, and community leaders.

  • Engagement with private sector, SMEs, cooperatives, trade associations, for technical support, capacity building, and market access.

  • Partnerships with development partners for technical assistance, funding, and global exposure.

  • Public engagement through forums, workshops, and consultations.

  • Organization of national and international trade events, expos, and investment forums to showcase Made-in-Nigeria products.

PART X – Miscellaneous Provisions

Regulations: Commission may make regulations with Ministerial approval for licensing, certification, labeling, operational procedures, and quality standards.

Dispute Resolution: Mechanisms for amicable resolution, with recourse to courts where necessary.

Offences and Penalties: Contraventions attract fines, confiscation, imprisonment, and administrative sanctions.

Interpretation:

  • “Board” – Governing Board of the Commission

  • “Commission” – National Brands Development and Made-in-Nigeria Promotion Commission

  • “Made-in-Nigeria product” – Certified and approved product substantially produced in Nigeria

  • “Minister” – Responsible for Industry, Trade, and Investment

  • “SME” – Small and Medium Enterprise as defined nationally

Repeal and Savings: Previous inconsistent enactments are repealed; existing licenses and approvals remain valid unless amended.

Commencement: This Act comes into force upon assent by the President of the Federal Republic of Nigeria.

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