A Bill for an Act to Establish the National Brands Development and Made-in-Nigeria Promotion Commission, Goes to The National Assembly.
A Bill for an Act to Establish the National Brands Development and Made-in-Nigeria Promotion Commission, Goes to The National Assembly.
Preamble
BE IT ENACTED by the National Assembly of the Federal Republic of Nigeria as follows:
Short Title: This Act may be cited as the National Brands Development and Made-in-Nigeria Promotion Commission Act, 2025.
Commencement: This Act shall come into operation on a date to be appointed by the Minister, by notification in the Federal Gazette.
Purpose: The Act establishes a statutory body tasked with promoting the production, visibility, consumption, and branding of Nigerian goods, services, and innovations. It aims to strengthen local enterprises, enhance industrial competitiveness, and create a sustainable national framework for the development, monitoring, and promotion of Made-in-Nigeria products.
Table of Contents
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PREAMBLE
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PART I – Establishment of the Commission
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PART II – Objectives and Functions of the Commission
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PART III – Structure and Organizational Framework
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PART IV – Governing Board
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PART V – Powers of the Commission
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PART VI – Funding and Financial Provisions
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PART VII – Reporting, Monitoring and Evaluation
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PART VIII – Regulatory and Enforcement Framework
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PART IX – Collaboration & Stakeholder Engagement
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PART X – Miscellaneous Provisions
PART I – Establishment of the Commission
Establishment: There is hereby established a body known as the National Brands Development and Made-in-Nigeria Promotion Commission (“the Commission”).
Legal Status:
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The Commission shall be a body corporate with perpetual succession and a common seal.
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It shall have the capacity to sue and be sued, and to acquire, hold, and dispose of property for carrying out its functions.
Headquarters and Offices:
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Headquarters will be in Abuja, Federal Capital Territory.
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Zonal and state offices may be established to facilitate the Commission’s objectives.
PART II – Objectives and Functions of the Commission
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Promote, develop, and enhance visibility, consumption, and competitiveness of Nigerian goods, services, and brands locally and internationally.
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Encourage industrialization, entrepreneurship, and innovation through SMEs and large-scale industries.
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Strengthen national branding policies to ensure standardization, quality, and consumer confidence.
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Facilitate domestic and foreign investments in production and manufacturing sectors.
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Support economic diversification through strategic industrial interventions.
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Build capacity for production, marketing, and export of Made-in-Nigeria goods.
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Promote research, innovation, and development in product design, packaging, and branding.
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Foster public-private partnerships for sustainable industrial growth.
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Align with national economic development policies and the Nigeria First Policy.
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Formulate, implement, and monitor policies and programs for national brand development.
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Develop a National Product Labeling and Certification System to ensure authenticity and quality.
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Conduct research and market studies to identify industrial opportunities.
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Organize national and international exhibitions, trade fairs, and investment forums.
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Support local manufacturers through technical assistance, capacity building, and access to finance.
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Facilitate collaborations with government, private sector, development partners, and civil society.
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Establish and manage clusters, incubation centers, and innovation hubs.
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Promote public awareness campaigns for Made-in-Nigeria products.
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Monitor compliance and enforce actions against counterfeit or substandard products.
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Mobilize resources locally and internationally for branding and industrial promotion initiatives.
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Perform any other functions necessary to achieve the objectives of this Act.
PART III – Structure and Organizational Framework
Departments and Directorates:
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Branding and Marketing Directorate: National brand promotion, media campaigns, and consumer awareness.
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National Product Development Directorate: Product innovation, clustering, design, and standardization.
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Investment and PPP Directorate: Mobilization of investments, partnerships, and financing.
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Research, Innovation, and Quality Assurance Directorate: Market research and quality assessment.
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SME and Value-Chain Support Directorate: SME support, supply chain linkages, and enterprise development.
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Administration and Finance Department: Human resources, finance, procurement, logistics, and administration.
State and Regional Offices:
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Offices in six geopolitical zones to coordinate with state governments and local stakeholders.
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Responsibilities include: coordinating state-level branding initiatives, monitoring SMEs, facilitating trade fairs, collecting production data, and serving as liaison between the National Office and local industries.
Technical Working Groups and Advisory Committees:
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Specialized committees for Product Certification, Market Research, Investment Facilitation, Industrial Policy, and Export Development.
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Appointed by the Board for defined terms.
Management and Staff:
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Managed day-to-day by a Director-General/CEO, appointed by the President on Board recommendation.
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Staff employed as necessary per Public Service Rules.
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CEO reports to the Board and oversees implementation, supervision, and compliance.
PART IV – Governing Board
Establishment: The Board is the highest decision-making authority providing strategic oversight and policy direction.
Composition:
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Chairman (appointed by President)
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Director-General/CEO of the Commission
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Two Federal Ministry representatives (Industry, Trade, Investment, Economic Development)
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One State Government representative (designated by Nigeria Governors’ Forum)
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Three private sector representatives (manufacturers, exporters, SMEs)
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Two development partners, research institutions, or academia
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Board Secretary (Director of Administration)
Tenure: 3 years, renewable once; removable for misconduct, incapacity, or conviction for dishonesty/fraud.
Functions:
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Provide strategic guidance, approve work plans and budgets, monitor performance, ensure financial accountability, approve key appointments, promote domestic and international partnerships.
Meetings:
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At least four (4) times annually, quorum of two-thirds including Chairman/Deputy.
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Decisions by consensus or majority vote.
Remuneration: Approved by President on Federal Government recommendation.
PART V – Powers of the Commission
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Regulatory: Set standards, enforce labeling and quality.
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Advisory: Advise governments on brand development and industrialization strategies.
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Investment Facilitation: Mobilize resources from government, private sector, and development partners.
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Partnership & Collaboration: Enter MOUs or agreements with local and international stakeholders.
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Operational: Establish offices, clusters, innovation hubs, and research centers.
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Monitoring & Enforcement: Conduct inspections, audits, investigations; enforce compliance.
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Legal: Institute proceedings, enforce contracts, represent Commission in court.
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Procurement & Contracting: Procure goods, services, works per public procurement law.
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Human Resource: Recruit, manage, discipline staff per civil service regulations.
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R&D: Conduct research, surveys, technical assessments.
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Public Awareness: Organize exhibitions, fairs, campaigns, and workshops.
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Other Powers: Perform acts necessary to achieve the Act’s objectives.
PART VI – Funding, Accounts, and Financial Management
Sources: Appropriations by National Assembly, grants, donations, fees, exhibition proceeds, and other approved revenue.
Financial Year: 1st January – 31st December.
Accounts and Audit: Annual audit by Auditor-General or appointed auditor; reports submitted to Board and Minister.
Annual Budget: Prepared by Commission, approved by Board, submitted to Minister.
Financial Control: Board ensures accountability and transparency; Director-General manages day-to-day finances.
PART VII – Reporting, Monitoring, and Evaluation
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Annual report to President via Minister: activities, financials, partnerships, recommendations.
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M&E Unit to develop KPIs, conduct inspections, evaluate impact, and submit quarterly, biannual, and annual reports.
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Independent evaluations by third parties may be conducted for policy guidance.
PART VIII – Regulatory and Enforcement Framework
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Primary authority for certification, branding, labeling, and promotion.
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Licensing and certification mandatory before marketing as Made-in-Nigeria.
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Enforcement powers: inspections, seizure of counterfeit goods, suspension/revocation of licenses, prosecution.
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Collaboration with Nigeria Customs, SON, FCCPC, and other agencies.
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Public awareness campaigns to educate consumers and encourage reporting.
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Offences attract fines, confiscation, suspension, or imprisonment.
PART IX – Collaboration & Stakeholder Engagement
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Multi-sector collaboration with Federal and State MDAs, local governments, traditional institutions, and community leaders.
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Engagement with private sector, SMEs, cooperatives, trade associations, for technical support, capacity building, and market access.
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Partnerships with development partners for technical assistance, funding, and global exposure.
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Public engagement through forums, workshops, and consultations.
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Organization of national and international trade events, expos, and investment forums to showcase Made-in-Nigeria products.
PART X – Miscellaneous Provisions
Regulations: Commission may make regulations with Ministerial approval for licensing, certification, labeling, operational procedures, and quality standards.
Dispute Resolution: Mechanisms for amicable resolution, with recourse to courts where necessary.
Offences and Penalties: Contraventions attract fines, confiscation, imprisonment, and administrative sanctions.
Interpretation:
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“Board” – Governing Board of the Commission
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“Commission” – National Brands Development and Made-in-Nigeria Promotion Commission
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“Made-in-Nigeria product” – Certified and approved product substantially produced in Nigeria
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“Minister” – Responsible for Industry, Trade, and Investment
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“SME” – Small and Medium Enterprise as defined nationally
Repeal and Savings: Previous inconsistent enactments are repealed; existing licenses and approvals remain valid unless amended.
Commencement: This Act comes into force upon assent by the President of the Federal Republic of Nigeria.
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