Hon. Buchi George Nwabueze: Visionary Leader in National Brand Development, Driving Nigeria’s Made in Nigeria Initiative and Global Trade

Hon. Nwabueze Buchi George, LLB, LLM, MBA, FME, is a distinguished United Nations Ambassador on MDGs, National Brand Development Expert, and Advisor on Trade, Investment, and Economic Diplomacy. He currently serves as the National Coordinator and Executive Director of the National Brands Development Agency and Made in Nigeria Special Project Office, under the Economic Affairs Office of the Presidency and the Office of the Secretary to the Government of the Federation (OSGF), Abuja, Nigeria. This federal initiative is aimed at promoting Nigerian-made brands, products, goods, and services, driving the National Brand Development Program, and positioning Nigeria as a competitive player in the global economy.

Professional Background and Leadership Roles

Hon. Buchi George is a seasoned brand strategist, business development expert, and public policy advocate with extensive expertise in foreign trade, bilateral partnerships, inward investments, and economic affairs. His leadership spans government, private sector, and international engagement. Key roles include:

• Senior Special Adviser on Foreign Trade, Bilateral Partnerships, Inward Investment & Economic Affairs

• Executive Adviser on National Brand Development Plan Agenda

• President, FOWCOM Limited – specializing in real estate, facility and asset management, construction, and infrastructure development

• Executive Director, Globe Economic and Trade Development Council

• Founder & Chairman of Council, Globe Chamber of Commerce and Industry

• Executive Director, World Economic and Investment Forum

• CEO, National Exhibition and National Fabrication Centre and MainPro Mart / Wallet

• CEO, Globe Bounds, Stocks and Capital
  
  

Focus Areas and Expertise

Hon. Buchi George’s work is concentrated on several strategic areas:

1. Trade Promotion & Economic Expansion

   • Drives multilateral trade cooperation, joint ventures, and bilateral economic partnerships

   • Advocates for mutually beneficial trade agreements to strengthen Nigeria’s economy

2. Foreign Direct Investment (FDI)

   • Promotes FDI through BOOT, DOS, BOS, IPP, and public-private partnerships across federal, state, and local governments

3. Policy Advocacy & Economic Diplomacy

   • Supports organized private sector engagement in policy dialogues

   • Leads trade negotiations and strategic management initiatives for sustainable development

4. Infrastructure & Industrial Development

   • Focused on advancing Nigeria’s real estate, mass housing, and national developmental projects

   • Plays a key role in promoting industrial growth and infrastructural modernization

5. Good Governance & Education

   • Advocate for evidence-based governance, social accountability, and child rights to education

   • Actively engages in education reform, capacity building, and governance advocacy
     
     

Achievements and Contributions

Under his leadership, the Made in Nigeria Project Office has:

• Successfully coordinated international trade expos, business summits, and cultural exchanges, including partnerships with Asia, the Middle East, and Africa

• Promoted Nigerian-made products globally, increasing export potential and strengthening the national brand

• Facilitated bilateral and multilateral partnerships for Nigerian businesses and investors

• Supported SMEs, startups, and local manufacturers to meet international standards and scale operations

• Advocated for policies and initiatives that enhance trade, foreign investment, and economic growth
  
  
  

  
  
  

Vision and Philosophy

Hon. Buchi George envisions a Nigeria where local products, services, and brands are globally competitive, emphasizing:

• Industrialization: Driving the nation from a consumption-based to a production and export-oriented economy

• Economic Empowerment: Generating jobs, promoting entrepreneurship, and fostering wealth creation

• National Brand Strengthening: Positioning Nigeria as a trusted, quality-driven brand worldwide

• Global Engagement: Leveraging partnerships, policy reforms, and diplomacy to elevate Nigeria’s presence on the global economic stage

He is passionate about shelter for humanity, trade-driven economic growth, and Africa’s leadership in global markets.

Conclusion

Hon. Nwabueze Buchi George is a dynamic and visionary leader whose expertise spans national brand development, trade, investment, and economic diplomacy. Through his work at the Made in Nigeria Project Office, Abuja, and other strategic initiatives, he continues to promote Nigerian creativity, industrialization, and economic growth, establishing Nigeria as a globally recognized brand while empowering the next generation of entrepreneurs and SMEs.

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