Think Nigeria Product Fair 2026

Think Nigeria Product Fair 2026: Building a National Brand for Investment, Innovation, and Global Trade

Introduction – A New Era for Made in Nigeria

Nigeria is stepping into a new chapter of national transformation, one defined by production, innovation, and global partnerships. The Think Nigeria Product Fair 2026, organized by the National Brand Development and Made in Nigeria Project Office under the Office of the Secretary to the Government of the Federation (OSGF), represents more than an exhibition; it’s a movement to redefine how the world sees and engages with Nigeria.

This global fair aims to promote Nigeria’s local industries, attract foreign investment, and position the nation as Africa’s hub for innovation, manufacturing, and trade diplomacy.

From Local Pride to Global Presence

The “Think Nigeria” initiative celebrates the strength and creativity of Nigerians. It is a call to action for both citizens and investors to look inward, to believe in the power of Nigerian ideas, products, and people.

Why “Think Nigeria” is More Than a Slogan

“Think Nigeria” is not just branding; it’s a mindset shift. It urges citizens to produce with purpose and the world to invest with confidence. Just as “Choose France” or “Invest in Canada” campaigns strengthen national reputation, Think Nigeria is our bold step toward global economic relevance.

The Vision Behind the Think Nigeria Product Fair

Promoting National Brand Development

At its core, the Think Nigeria Product Fair seeks to align national branding with economic transformation. It positions Nigeria as a trusted global trade partner and a source of quality, innovation, and opportunity.

The Made in Nigeria Project Office and Its Mandate

Operating under the OSGF, Abuja, the Made in Nigeria Project Office leads the national agenda of transforming Nigeria from a consumption-based economy to a production-driven nation. Through strategic programs like this fair, it promotes industrialization, export diversification, and youth-driven entrepreneurship.

A Platform for Economic Diplomacy and Trade Expansion

The fair also serves as a trade diplomacy platform, deepening bilateral and multilateral relations, while encouraging collaboration between Nigerian industries and international markets.

Rebranding Nigeria for the Global Market

Shifting Perception – From Market to Partner

For too long, Nigeria has been viewed merely as a market for foreign products. The Think Nigeria Product Fair aims to reverse this narrative, projecting Nigeria as a partner in global production, not just a consumer.

Showcasing Nigerian Excellence Across Sectors

From agriculture to technology, manufacturing to creative arts, the fair highlights Nigeria’s capacity for excellence and innovation. It’s about proving that Made in Nigeria means Made for the World.

Objectives of the Think Nigeria Product Fair 2026

• Promote local manufacturing and boost Nigeria’s export potential.

• Attract foreign direct investment (FDI) and international partnerships.

• Facilitate technology transfer and industrial collaboration.

• Empower Nigerian SMEs with access to global markets.

• Enhance the national brand through innovation, quality, and sustainability.

The Role of the National Brand Development and Made in Nigeria Project Office

Integrating National Branding with Economic Development

The National Brand Development and Made in Nigeria Project Office acts as both a policy driver and brand ambassador for Nigerian industry. It integrates national identity into trade promotion, ensuring that every product or partnership contributes to Nigeria’s image as a center of quality and innovation.

Driving the Transition to a Production-Based Economy

Through initiatives like Think Nigeria Product Fair, the Office promotes investment in manufacturing, local sourcing, and industrial clusters, all geared toward creating jobs, building factories, and stimulating sustainable growth.

Strategic Themes of the Fair

Innovation and Technology

Nigeria’s tech sector is Africa’s most dynamic. The fair will spotlight startups driving AI, fintech, renewable energy, and digital transformation, positioning Nigeria as a global innovation hub.

Manufacturing and Industrialization

From textiles and automotive components to construction materials and FMCGs, Nigeria’s manufacturing potential will take center stage, showcasing how local industries are moving up the global value chain.

Agriculture and Agro-Processing

With abundant natural resources, Nigeria’s agribusiness sector holds immense export potential. The fair promotes agro-processing, value addition, and cross-border partnerships in food security and supply chain development.

Creative Economy and Cultural Export

The event will celebrate Nigeria’s creative brilliance — in fashion, film, music, and arts - industries that are not just cultural assets, but powerful economic drivers.

Strengthening Nigeria’s Global Trade Partnerships

Connecting Nigerian Businesses with Global Investors

By creating a bridge between local industries and global financiers, the fair facilitates real-world business engagement, from trade agreements to export financing.

Expanding Bilateral and Multilateral Trade Relations

Nigeria’s trade diplomacy is evolving. The fair serves as a catalyst for stronger relationships with Asia, Europe, the Americas, and other African economies.

Empowering SMEs and Startups

Local Entrepreneurs, Global Impact

Small and Medium Enterprises (SMEs) are the heartbeat of Nigeria’s economy. The fair gives them international visibility, connecting them with distributors, investors, and technology partners.

Access to Finance, Mentorship, and Market Expansion

Workshops, trade forums, and mentorship programs will help entrepreneurs refine their products, scale their operations, and meet global standards.

Why Investors Should Choose Nigeria

A Young, Dynamic Workforce

Nigeria’s youthful population, creative, skilled, and tech-driven, is its greatest asset. For investors, this means access to innovation, productivity, and an emerging talent pool.

Expanding Consumer Market

With over 200 million citizens and a growing middle class, Nigeria offers a massive consumer base and a gateway to Africa’s $3 trillion continental market.

Strategic Geographic Advantage

Located at the heart of West Africa, Nigeria provides seamless access to African, European, and Middle Eastern markets — a strategic advantage for global investors.

Aligning with Nigeria’s Industrialization Agenda

Reducing Import Dependence

The fair supports the government’s goal of minimizing import reliance by promoting domestic production and self-sufficiency across key sectors.

Promoting Value Addition and Export Diversification

By encouraging processing and innovation, the initiative drives Nigeria’s move from raw material exports to value-added goods that fetch higher global earnings.

The Role of Innovation and Technology in National Growth

Building Smart Industries for the Future

Digital technology is the backbone of the new industrial era. The fair highlights how AI, automation, and smart systems are transforming Nigerian industries.

Leveraging Digital Transformation and AI

Through collaborations with global tech companies, Nigeria is exploring new frontiers in fintech, logistics, and manufacturing efficiency.

Economic Diplomacy Through Brand Nigeria

Strengthening International Confidence in Nigerian Products

The Think Nigeria Product Fair promotes transparency, quality assurance, and brand consistency, strengthening trust in Nigerian goods globally.

Promoting “Locally Made for Global Access”

This phrase captures the essence of the movement: creating world-class Nigerian products that can compete anywhere, while retaining their authentic identity.

Expected Outcomes of the Fair

• Increased foreign direct investment and trade partnerships.

• New industrial collaborations and technology transfer agreements.

• Strengthened “Made in Nigeria” brand identity globally.

• Empowered SMEs with export capacity and investor networks.

• Enhanced economic diplomacy through sustained international engagement.
  
  

How to Participate

Registration Details and Eligibility

Participation is open to manufacturers, innovators, exporters, investors, and trade institutions. Interested organizations can register through:
🌐 www.nigeriaecbdforum.com | www.madeinnigeriang.org

Contact and Support Information

📍 Information Desk: Agura Hotel, Area 10, Garki, Abuja
📞 Contacts: +234 805 032 7696 | +234 805 030 5726 | +234 905 633 3257
📧 Email: madeinnigeriaprojectoffice@gmail.com

Conclusion – Think Nigeria, Build the Future

The Think Nigeria Product Fair 2026 is more than a trade event, it’s a vision for a self-reliant, globally competitive Nigeria. It embodies the nation’s determination to produce, innovate, and export with pride.

When you Think Nigeria, you think growth, opportunity, and resilience. This is how nations build prosperity — by believing in what they make and sharing it with the world.

FAQs

1. What is the Think Nigeria Product Fair?
It’s a global trade and investment fair organized by the National Brand Development and Made in Nigeria Project Office to promote local industries and attract foreign partnerships.

2. Who can participate?
Manufacturers, innovators, SMEs, investors, policymakers, and trade agencies are all eligible to participate.

3. How does it benefit Nigerian businesses?
It offers global exposure, investment access, export opportunities, and international collaboration.

4. Why is this fair important to Nigeria’s economy?
It supports industrialization, reduces import dependence, and strengthens Nigeria’s global trade presence.

5. How can organizations register?
Interested participants can register online at www.nigeriaecbdforum.com or contact the Made in Nigeria Project Office, Abuja.