Discover Nigeria Product Fair 2026

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Discover Nigeria Product Fair 2026, Showcasing Nigeria’s Innovation, Industry, and Global Potential

Introduction – Redefining Nigeria’s Global Image

Every great nation has a story, a story of resilience, creativity, and transformation. For Nigeria, that story is being told through the Discover Nigeria Product Fair 2026, a global trade and investment exhibition organized by the National Brand Development and Made in Nigeria Special Project Office under the Office of the Secretary to the Government of the Federation (OSGF), Abuja.

This international fair is not just an exhibition; it is a movement, a bold statement of national confidence, designed to showcase Nigerian creativity, strengthen trade diplomacy, and attract global investment.


The Vision Behind the Discover Nigeria Product Fair

A Platform for Production, Partnership, and Progress

The fair serves as a bridge between Nigerian innovation and global opportunity, a space where local manufacturers, entrepreneurs, and investors meet to create shared prosperity.

Building Confidence in Brand Nigeria

Its mission is simple yet powerful: to make “Made in Nigeria” synonymous with quality, reliability, and innovation, values that inspire both domestic pride and international trust.

Why “Discover Nigeria”?

Shifting from Consumer Nation to Producer Powerhouse

For decades, Nigeria has relied heavily on imports. The Discover Nigeria initiative seeks to reverse that narrative, positioning Nigeria as a country that produces, exports, and leads.

Aligning with Global Standards

Just as Choose France and Invest in Canada campaigns build international confidence, Discover Nigeria establishes a global platform that celebrates the nation’s industrial capacity, innovation, and potential.


The Mandate of the National Brand Development and Made in Nigeria Project Office

Operating under the Presidency through the OSGF, the Project Office is Nigeria’s flagship engine for economic rebranding and industrial transformation. Its mandate includes:

  • Promoting local content and industrial growth

  • Enhancing export competitiveness

  • Driving technology transfer and innovation

  • Building Brand Nigeria as a symbol of excellence and trust

Core Objectives of the Discover Nigeria Product Fair

  1. Promote local manufacturing and boost export diversification.

  2. Facilitate foreign direct investment (FDI) and global partnerships.

  3. Connect Nigerian SMEs with international markets.

  4. Encourage technology exchange and sustainable production.

  5. Strengthen Nigeria’s national identity through brand-driven diplomacy.

Highlight Sectors and Focus Areas

Agriculture and Agro-Processing

The fair will showcase innovations in value-added agriculture, from food processing to packaging, helping Nigerian agribusinesses access global supply chains.

Manufacturing and Industrial Technology

From automotive parts to construction materials, Nigeria’s manufacturers will exhibit products that prove local industries can compete globally.

ICT, Fintech, and Digital Transformation

Nigeria’s technology sector is Africa’s most vibrant. The fair will highlight fintech innovators, AI solutions, and digital transformation companies shaping the continent’s economic future.

Fashion, Arts, and Creative Economy

Nigeria’s cultural industries, fashion, film, and music, are global forces. The fair celebrates these sectors as pillars of creativity and national pride.

Building Brand Nigeria – Beyond Products

Brand Nigeria is not merely about goods; it’s about national identity.
Through quality, authenticity, and creativity, the fair showcases Nigeria as a country capable of producing world-class innovations that reflect its unique spirit.

Economic Diplomacy Through Trade Exhibitions

The Discover Nigeria Product Fair functions as a diplomatic bridge, strengthening Nigeria’s trade ties with regions across Asia, Europe, the Americas, and Africa.
By bringing together policymakers, investors, and private enterprises, it promotes bilateral and multilateral cooperation that fuels industrial growth.


Empowering Nigerian Entrepreneurs and SMEs

SMEs are the backbone of Nigeria’s economy.
The fair offers:

  • Access to international markets

  • Training on export standards and branding

  • Opportunities for partnerships and joint ventures

  • Financing and mentorship for scalable business models

International Participation and Collaboration

Through global partnerships and exhibitions, Nigeria is positioning itself as Africa’s next investment hub. The Discover Nigeria Product Fair opens doors for cross-border collaborations, innovation exchange, and joint ventures.

Key Benefits for Exhibitors and Participants

✅ Export visibility and market access
✅ Networking with investors and trade institutions
✅ Access to funding and trade finance
✅ Participation in international B2B sessions
✅ Certification and brand promotion support

Promoting Sustainable Industrialization

The fair emphasizes eco-friendly manufacturing, renewable energy adoption, and circular economy principles, ensuring Nigeria’s industrial future is sustainable and competitive.

Driving Nigeria’s Economic Transformation

Through the fusion of production, branding, and diplomacy, the Discover Nigeria Product Fair supports:

  • Job creation and industrial expansion

  • Local capacity building

  • Export revenue growth

  • Strengthened national reputation

How to Participate

Interested exhibitors, innovators, and investors can register via:
🌐 www.nigeriaecbdforum.com | www.madeinnigeriang.org
📍 Information Desk: Agura Hotel, Area 10, Garki, Abuja
📞 Contacts: +234 805 032 7696 | +234 805 030 5726 | +234 905 633 3257
📧 Email: madeinnigeriaprojectoffice@gmail.com

Conclusion – Discover Nigeria, Discover Opportunity

To Discover Nigeria is to discover creativity, potential, and progress.
This initiative is not only transforming how the world sees Nigeria, it’s shaping how Nigerians see themselves.

From innovation and manufacturing to diplomacy and trade, the Discover Nigeria Product Fair 2026 stands as a proud declaration that Nigeria is open for business, open for investment, and ready for the world.

FAQs

1. What is the Discover Nigeria Product Fair?
It’s a global trade and investment exhibition promoting Nigerian-made products, innovation, and partnerships.

2. Who can participate?
Manufacturers, SMEs, investors, innovators, and government agencies.

3. What sectors will be featured?
Agriculture, manufacturing, ICT, creative economy, and renewable industries.

4. How does the fair support Nigeria’s economy?
By boosting exports, attracting investment, and creating industrial opportunities.

5. How can organizations register?
Through the official websites or directly at the Project Office in Abuja.



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