Nigeria Sets Sights on Japan with Bold ‘Made-in-Nigeria’ Showcase at World Expo 2025

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Nigeria Sets Sights on Japan with Bold ‘Made-in-Nigeria’ Showcase at World Expo 2025

Nigeria is stepping into the global spotlight with a game-changing economic mission to Japan this August, aiming to reposition its local industries for international growth while deepening ties with Asia’s third-largest economy. The Nigeria–Japan Economic Forum will hold in Osaka from August 24 to 26, 2025, alongside the prestigious World Expo 2025, with manufacturers, investors, and policy leaders from both nations expected in attendance.





Organized by the Made in Nigeria Project Office, the three-day forum will highlight Nigeria’s commitment to industrial growth and economic diversification. Executive Director Buchi George described the initiative as a strategic move to reframe Nigeria’s global business narrative: “We’re not just attending the Expo, we’re rewriting the story of African enterprise by bringing our products, people, and potential directly to the Asian marketplace.”


Trade figures from the National Bureau of Statistics (NBS) and Japan External Trade Organization (JETRO) show bilateral trade hit $1.2 billion in 2023. Japan’s exports to Nigeria, primarily vehicles, machinery, and electronics, dominate the trade balance. However, stakeholders believe the Osaka forum could catalyze a shift, promoting Nigerian value-added exports like processed foods, textiles, leather goods, and tech-driven services.


The Nigeria Pavilion at the World Expo will also host the Buy Nigeria Expo and Economic Forum – Asia Edition, which runs from April 13 to October 13, 2025. This six-month global engagement offers Nigerian brands an unprecedented platform to connect with Asian distributors, retail chains, and venture capital firms across sectors like agriculture, real estate, fashion, ICT, and the arts.


Japan’s strong reputation for precision manufacturing, SME financing, and export-focused innovation makes it a natural partner for Nigeria’s emerging industrial economy. According to Buchi George, this is an opportunity to match Nigeria’s market scale and youthful creativity with Japan’s technical edge and investor appetite. “We’re not just seeking trade, we’re building productive ecosystems across borders.”





Support for the event is already building from Japan-based diaspora groups, Nigeria’s embassy in Tokyo, and leading Japanese trade institutions. With over 2,000 Nigerians living in Japan, the forum is expected to unlock new diaspora investment channels and boost entrepreneurial exchange between the two countries.


Beyond business, the event is loaded with symbolism. For a country long viewed through the lens of oil dependence, Nigeria’s bold pivot to export-driven manufacturing sends a clear message: the world’s largest Black nation is ready to compete, not as a raw material supplier, but as a creator, producer, and global economic player.

Stay Connected

For partnerships, event participation, or to learn more about the Made in Nigeria Project Office, visit:
🌐 www.madeinnigeriang.org
📩 Or send an email to madeinnigeriaapplication@gmail.com


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