Haj. Zainab Mohammed: Championing Local Products and Brand Development in Niger State, Made In Nigeria Project Office, Niger State

In the evolving landscape of Nigeria’s economic transformation, strategic leadership at the state level plays a crucial role in promoting locally made goods, empowering entrepreneurs, and strengthening regional economic identities. One such leader at the forefront of this effort in Niger State is Haj. Zainab Mohammed, who serves as the State Coordinator for the National Brand Development and Made in Nigeria Project Office for Niger State.

A Strategic Role in National Economic Revitalization

Haj. Zainab Mohammed’s work anchors Niger State’s engagement with the National Brand Development and Made in Nigeria Special Project Office, a federal initiative under the Nigeria First Policy designed to reposition Nigeria as a production‑led economy and elevate local goods to both domestic and global markets. This initiative prioritizes industrial growth, increased patronage of Nigerian products, and expansion of small and medium‑sized enterprises (SMEs) across geographies, sectors, and cultures.

As State Coordinator, Haj. Zainab Mohammed is responsible for aligning Niger State’s programmes with the broader national agenda of economic diversification and brand development. Her leadership focuses on amplifying the visibility of Niger‑made goods, building collaborations between producers and markets, and ensuring that local products are competitive, recognized, and proudly consumed by citizens.

Bridging Culture, Tourism, and Local Production

Beyond direct brand campaigns, Haj. Zainab Mohammed’s influence intersects with broader socio‑economic opportunities, such as tourism and cultural heritage promotion. For instance, she is also associated with efforts to spotlight tourism assets and cultural festivals in Niger State as vehicles for economic growth, cultural preservation, and enhanced product visibility. In initiatives involving federal tourism partnerships, she has worked with state and national stakeholders to position Niger State’s rich heritage including events like the annual Bida Bariki festival, as attractions that can drive demand for local crafts, foods, and cultural products.

Such work reflects an understanding that brand development is multidimensional. It is not only about production standards or marketing, it is also about narratives, identity, and cultural pride. By leveraging rich traditions and creative industries, her approach strengthens local industries while embedding them within the fabric of Nigeria’s cultural and economic story.

Empowering SMEs and Producers

At the heart of Haj. Zainab Mohammed’s work is the belief that economic growth must be inclusive — anchored in the prosperity of local producers, artisans, and SMEs. Through awareness campaigns, market linkages, and stakeholder engagements, she champions initiatives that help local businesses scale, meet quality standards, and access new market opportunities.

Her leadership contributes to:

• Strengthening local supply chains by promoting collaboration between manufacturers and consumers.

• Encouraging adherence to quality and standards, boosting competitiveness beyond local borders.

• Facilitating policy engagement and partnerships that open doors for investment, capacity building, and export potential.

Legacy and Vision

Haj. Zainab Mohammed’s work exemplifies how state coordinators under the Made in Nigeria Project Office serve as critical conduits between federal strategies and grassroots economic realities. Her leadership underscores a vision where Niger State not only celebrates its production capabilities but also harnesses them to deliver jobs, pride, and prosperity to its people.

As Nigeria continues toward industrialization and a production‑based economy, coordinators like Haj. Zainab Mohammed will remain pivotal not just as an administrator but as a champion of Nigerian ingenuity, craftsmanship, and sustainable economic growth.